Olive Garden Blues

hly moly………..i better back down…..heart mash ready.

Webner House

Imagine you own one of those restaurant chains, the kind you see clustered around suburban intersections.  Some of the restaurants promote particular types of cuisines, like steaks or Mexican dishes or seafood.  Others offer a more generic menu, and their hook is that you’ll have a fun time with fun people as you eat their cheeseburgers and fries.  All of them, however, are competing for the business of middle class Americans — and the competition is fierce.

Olive Garden is one of the restaurants that is locked in that competition.  It features Italian food in buildings that are supposed to look Italian, and its advertising shows happy, bright-eyed people eating different pasta dishes and soup and warm bread.  But the ads aren’t working, apparently, and its CEO has decided it needs to do whatever it can to get more people into the restaurants.  So, he’s decided to go with more…

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